Tuesday, December 02, 2008

New Piaggio Scooters at the Motorcycle Shows

This PRESS RELEASE just in from Piaggio USA's PR company:

For Immediate Release:

Piaggio Group Showcases Newest Scooters and Motorcycles at Cycle World International Motorcycle Shows

Aprilia, Moto Guzzi, Piaggio and Vespa Offer Enthusiasts a World of Reasons to Ride

December 2, 2008 – Fuel-efficient scooters, high-tech sport bikes, award winning three-wheelers and long-distance tourers are just some of the tempting options Italy’s Piaggio Group, manufacturer of Aprilia, Moto Guzzi, Piaggio, and Vespa brands, will showcase at six stops on the 28th Annual Cycle World International Motorcycle Show® (IMS) tour. Visitors to
the IMS shows in Long Beach, CA., Seattle, WA., San Mateo, CA., New York, NY., Cleveland, OH., and Chicago, IL., will have a chance to evaluate at their leisure which ride is an ideal fit. In addition, demo rides will be available at the Long Beach, CA., show.

Visitors who are intrigued by the many real-world benefits of scooters should plan on touring the IMS show’s new Scooter Pavilion where Vespa, Piaggio and Aprilia scooters will be display at all 13 show locations.

Whether in the market for an easy to ride, eco-friendly scooter or a race-bred sport bike, the world of Piaggio products offers smart transportation choices for today’s diverse commuting and recreation needs. Among the 2009 models featured at the IMS shows are these new choices:

Aprilia Mana 850: Advanced technology is the key characteristics of the Mana 850. Aprilia’s racing pedigree led to the revolutionary transmission mapping system, which offers a choice of three “Autodrive” mappings, plus a manual, seven speed, sequential gearshift, giving riders revolutionary new tools for maximizing performance and fuel economy in any traffic condition.

Aprilia SportCity 50/125: Featuring aggressive styling, superior aerodynamics and precision handling, the SportCity is a leader in the sport scooter category. Race-inspired technology means no rider has to sacrifice safety and performance when choosing a smaller displacement

Moto Guzzi V7 Classic: The V7 Classic has all the ‘naked’ sports bike beauty of the iconic original V7, a model that earned this legendary brand global acclaim in the 1960s and 70s. While styling invokes the spirit of its famous predecessor, there’s nothing retro about the 2009 V7’s technology. An abundance of low-down torque, superb ergonomics and the inimitable music of the Moto Guzzi transverse V-Twin make the V7 a unique choice.

Vespa GTS 250: As the fastest, most technically advanced Vespa to-date, the GTS 250 is the sporty ride of choice for commuters who want to get up and go the distance. Ideal for urban or highway miles, the GTS 250’s timeless Italian style blends beautifully with the modern four-stroke, four-valve engine technology. Like all Vespas, the GTS’s unique steel frame provides unparalleled structural integrity and the collection of premium components and materials adds to the scooters exceptionally high resale value.

Piaggio MP3 500: The award-winning MP3 500 is the perfect solution for riders who want aggressive good looks, sport bike like performance and all the ease, stability and convenience of a three-wheel scooter. The MP3 500’s innovative suspension technology means you lean into turns like a pro racer while enjoying glue-like traction and great fuel economy. In-town or cross-country, the MP3 500 goes the distance.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

Anne Szczesny
Brandware PR for Piaggio Group Americas
770.649.0880 ext.303