Just in time for Earth Day, Vespa unveils its new 150cc electronic fuel-injected engine family.
Recognized for ground-breaking technology and legendary style, the 2011 Vespa S 150, LX 150 and LXV 150 models sip 15 percent less fuel and don’t compromise your speed!
FOR IMMEDIATE RELEASE
VESPA ANNOUNCES NEW 150cc i.e. ECO-SMART ENGINE FAMILY
2011 Vespa S, LX and LXV 150 models sip 15 percent less fuel than prior generation
NEW YORK, April 1, 2010 – Italian manufacturer Piaggio, recognized for ground-breaking technology and legendary style, has equipped its 2011 Vespa S 150, LX 150 and LXV 150 models with new 150cc electronic fuel-injected engines that are even more miserly at the gas pump than the previous generation. Consuming 15 percent less fuel than its predecessor, the new powerplant wrings up to 85 miles out of each gallon of gas, all the while delivering an endless supply of fun and riding thrills. In addition, the new engine design also provides stronger, smoother acceleration in stop-and-go traffic, an especially important performance trait for metro commuters.
Green Isn’t a Trend – It’s a Commitment
While fuel price peaks and valleys have introduced thousands of consumers to the benefits of scooter ownership, choosing to swap some driving miles for riding miles isn’t just a trend when gas costs spike. For environmentally conscious consumers, it’s a lifelong commitment. The addition of the new 150cc injected engine family within the popular mid-range category adds even more reasons for consumers devoted to reducing fuel consumption, carbon emissions and congestion to make the switch to two wheels.
The electronic fuel injection system on the new 150cc injected engine ensures the air and fuel mixture in the combustion chamber is optimized at all times and allows the single cylinder unit to pick up more smoothly and progressively from lower engine speeds. As a result, riders enjoy strong and smooth power delivery, especially in the relentless stop-start conditions of urban riding. The benefits of the new engines can also be appreciated on longer journeys where extended stretches of roadway come into play. And, owners who want a fast getaway will notice improved cold-starts, thanks to fuel injection.
Strong, clean and well-mannered at any speed, the 150cc i.e. equipped Vespa models are capable of zooming up to 60 mph. The unique, steel unibody Vespa frame provides greater rigidity and a more stable ride, while the superior trailing link suspension is designed to better handle potholes and other hazardous conditions. The front-disc braking system allows riders to safely make sudden stops on a dime, which is great for cities where traffic rules the road.
“Vespas are one of the easiest and most enjoyable ways to contribute toward a cleaner, greener transportation landscape, and our new fuel-injected 150cc engine range makes it even simpler,” said Paolo Timoni, CEO of Piaggio USA. “Mid-scooters like the Vespa S 150 i.e., LX 150 i.e. and LXV 150 i.e. are tailor-made for confident urban commuting, and a 15 percent increase in fuel-efficiency is yet another great reason to add a scooter to your garage this Spring.”
Vespa has been and continues to be synonymous with fuel-efficiency and performance in North America and Europe. The new 150cc i.e. family upgrades the most popular models into a powerful league of their own, without compromising the long list of premium features. The manufacturer’s suggested retail price (MSRP) for Vespa 150 i.e. models starts at $4,399 for the 2011 Vespa S 150 i.e. For more information, visit www.vespausa.com.
About The Piaggio Group
Established in 1884 by Rinaldo Piaggio, and based out of Pontedera in Pisa, Italy; the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of more than 610,000 vehicles in 2009, five R&D centers, seven production facilities in Europe and Asia and operations in more than 50 countries - the Piaggio Group has a consolidated leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.
